What is a Bard?
Okay so let’s just get one thing straight…
When we talk about being Bards we are not talking about this…..
Nor this…..
And nope, not even this. Even though he was the best part of The Witcher.
Hang on, traditionally what is a Bard?
Bard, a poet, especially one who writes impassioned, lyrical, or epic verse. . Bards were originally Celtic composers of eulogy and satire; the word came to mean more generally a tribal poet-singer gifted in composing and reciting verses on heroes and their deeds. The Irish bard through chanting preserved a tradition of poetic eulogy.
In Celtic cultures, a bard is a professional story teller, verse-maker, music composer, oral historian and genealogist, employed by a patron (such as a monarch or chieftain) to commemorate one or more of the patron's ancestors and to praise the patron's own activities.
A modern day Bard.
We no longer need our tales told across the countryside. The modern landscape is a virtual one. One’s kingdom has multiple access points, through social media profiles or a friend’s phone. Your professional attire is not simply for your closed office 9-5 anymore. Thankfully the bar for “dress professional” has been lowered, but the need to be “on” as been raised.
As human beings we make judgements about a person within seconds, it is involuntary. We are told not to judge a book by its cover, but we do. Without being artists, we can tell if we like a painting or not. Without being chefs, we have a pallet. Without being architects, we have taste in modern vs rustic. And without being designers, we ALL have a sense for style.
Style is a way to say who you are without having to speak. - Rachel Zoe
Our attire sends a message to those around us. It can be as simple as life as a tech god, your day filled with 1s and 0s, leading you to dress in black t shirt and jeans. Or maybe you’re a politician, a simple navy suit to appeal to the voters. How about a seamstress on the news, possibly a pink suit with ivory trim. Maybe you’re a financial advisor who wants to set people at ease, so you wear fun shirts without a tie.
Matt read the Tea leaves back in 2017 and saw that this world was no longer physical vs digital. We no longer powered our computers down and went home. For many people work never stops. When you love what you do, you are that person whether you’re on the clock or not. With restrictions loosened on professional attire, and access to more clothing than ever, we no longer live in a dress vs casual world. The middle ground has taken over and we are now able to build a wardrobe that more closely represents our identity as an individual.
Are you environmentally conscious? Why are you wearing fast fashion brands?
Are you a detail-oriented person? Why are your pants 4 inches too long?
Are you an out of the box thinker? A grey suit and white shirt don’t say that.
What we tell people about ourselves better match the way we look. This modern-day Bard is here to make sure you are able to tell your story through clothing. Returning to an era when craftsmanship meant something, Matt is on the forefront of revitalizing the fashion industry in America. In 2020, Bards Clothing was created, a direct-to-consumer custom clothing company. Custom clothing allows you to create the ideal wardrobe for your life as it is and as you would like it to be.
Ask yourself, if a stranger found your profile, would they be able to guess what you do based on the images alone? And would it make sense when they found out?
